In the modern business world, it’s no longer enough to focus on traditional advertising. Genuine storytelling can be a powerful way to share your messages, goals, and values with your audience. Advertisements can be found anywhere you look, but a business story is unique because it involves listeners in your journey. From television to novels, stories draw people in by making them feel something. Once you understand how to tell yours, you'll quickly see how forming an emotional connection can help you build trust, reach new markets and stand out from the competition. If we consider the fact that 52% of consumers state that they're more likely to support brands that work toward a greater purpose, we can see how imperative it is that we get our story across.

Through six video-based lectures, we will provide you with all the tools you need to maximise your creativity and tell your story in a way that will resonate with your target audience. We'll also discuss how to incorporate sales pitches and blend the lines between storytelling and advertising. You will work through common obstacles to success and learn the best practices that have helped real-life companies use storytelling to drive sales and provide value to their customers. Additionally, you will be offered tips and advice for how you can build a strong and effective pitch in as little as 5 seconds!

Udemy course :https://www.udemy.com/course/create-a-compelling-and-authentic-brand-story/?couponCode=34E03E712B2A48ACBA78

- - -

 

Potential and current employees want to know what your company believes in and whether those beliefs are in alignment with their own. Alongside this, you also want to create a work environment that fosters productivity, loyalty, growth and positivity. According to the Chartered Management Institute, two-thirds of UK managers want to be seen as ethical, but over 80 per cent of workers don’t think their manager sets a good moral example! Small to medium companies have been found to be the least likely to have a diversity and inclusion strategy or action plan. This is usually because they need more resources to dedicate to creating this document. A code of conduct has been proven to not only improve a company’s overall performance but create a more amicable work environment. This shows just how imperative it is to have the tools to build and implement this accordingly.

Over a series of six video-based lectures, you will be given a step-by-step guide on how to create a code of conduct that reflects your company’s values and beliefs. Together, we will explore how you can make your workforce more diverse and inclusive. We will examine how political correctness can be beneficial to your company and consider ways you can improve your workplace culture, including providing you with a strategic framework to build on. Additionally, you will learn how damaging it can be if you don't take the values of your workforce seriously. We will present you with the relevant data you need to gain a thorough understanding of how to use your code of conduct in a way that improves your company’s performance and increases employee satisfaction. After taking this course, you will be able to develop your own code clearly highlighting what you expect from your employees, as you strive to work towards an overall more positive work culture and environment.

Udemy course :https://www.udemy.com/course/create-a-code-of-conduct-that-reflect-your-companys-values/?couponCode=D9E14C7AA54F398757F2

- - -

The competitive nature of today’s business world means that brands look for new ways to achieve increased market value by partnering with other companies. Co-branding is an effective marketing strategy that involves the collaboration of two or more brands as part of a strategic alliance to boost market values for all parties involved. With co-branded services and products reaching consumers every day, you need to understand how to use brand partnerships to stay flexible and competitive.

In this course, we will start by looking at the benefits of co-branding, including influencing purchasing decisions, unique identity and adding brand consistency. You will be given a comprehensive insight into why co-branding can offer an invaluable and competitive edge to your business. Then we will move on to brand strategy and management, helping you to ensure you have a solid framework to meet your goals. You will be offered case studies based on successful co-branding examples which will inspire and motivate you. Following this, we will cover marketing strategy and planning taking a deep dive into the steps you need to follow to ensure your campaign is successful. Next, you will learn how you can use co-branding to boost the experience of your customers and also reach wider audiences. Finally, we will discuss how you can build a foolproof team to drive your co-branding plan forward as well as look at what not to do..

Udemy course :https://udemy.com/course/co-branding-brand-partnership-marketing-strategy/?couponCode=FDE9DBB282B1AEE98A72

- - - 

Identify key strategies for becoming a more influential leader.

Understand the different influential leadership models.

Appreciate the benefits of influential leadership.

Learn how to grow your skills to become more influential as a leader.

Recognise the traits of ineffective leaders that you should avoid.

Understand how being ethical and honest, as well as acting with integrity, makes you more influential.

Recognise the positive influences you can have on your team to inspire and motivate them.

Learn networking techniques to increase your influence.

Udemy Free Course :https://www.udemy.com/course/how-to-become-an-influential-leader/?couponCode=208E8C5D1F2D42884A39

- - -

 

Emotional intelligence can be a powerful way to better relate to your clients and close more sales. With approximately 70% of employees acknowledging the direct impact of communication skills on workplace success, mastering emotional intelligence becomes a powerful tool for establishing stronger connections with clients and achieving higher sales. Once you understand how to integrate emotional intelligence into your strategic sales planning and execution, you'll quickly see how this useful tool can put you ahead of other brands. This comprehensive course on emotional intelligence in customer service and sales is designed to equip you with essential skills to excel in your professional interactions.

Over six short video-based lectures, you will gain a deep understanding of what emotional intelligence truly entails. We will explore the various types of emotional intelligence and delve into practical strategies for harnessing its power to enhance your sales performance. Discover how emotional intelligence can be leveraged as a valuable tool to establish meaningful connections with your customers and learn proven techniques for building rapport that fosters trust, loyalty and long-term relationships. By understanding your customers' emotions and effectively responding to their needs, you will unlock the potential to drive sales growth and customer satisfaction. Moreover, we will explore how emotional intelligence can be instrumental in elevating your company's overall customer service standards. Uncover the secrets to providing exceptional customer experiences by incorporating emotional intelligence principles into your organisation's service culture. In addition to external interactions, this course will also focus on cultivating self-awareness. You will learn powerful techniques to enhance your own emotional intelligence, enabling you to better understand your strengths, weaknesses, and triggers. By sharpening your self-awareness, you can make informed decisions, manage conflicts effectively and build resilience in the face of challenges.

By the end of this course, we are confident that you will emerge as a master of emotional intelligence in the realm of customer service and sales. Armed with a comprehensive understanding of emotional intelligence and its different types, you will possess the knowledge and insights necessary to navigate the intricacies of human emotions with finesse. 

Udemy Free Coupon:https://www.udemy.com/course/emotional-intelligence-in-customer-service-and-sales/?couponCode=6801AC656DEAA67807FE

- - -

Understand Data Structures and Algorithms & How to Implement and Use them in Python

Understand Big O Notation and How to Calculate Space & Time Complexities

Improve your Problem Solving Skills

Enhance your Programming Skills

Leetcode Challenges with Video Solutions

Understand How to Decide When to Use a Specific Algorithm or Data Structure for Different Use Cases

Ace Coding Interviews

Udemy course :https://www.udemy.com/course/data-structures-algorithms-in-python-j/?couponCode=0F4CC564DF2EEAAD3F26

- - -

Ace the essentials of SeleniumBase and its enhancements over Selenium with Python.

Understand how SeleniumBase decreases coding endeavors for computerized testing.

Become talented in overseeing web components for viable automation.

Learn to actualize checks and validations certainly inside your tests.

Control offbeat operations utilizing certain and express holds up.

Organize test scripts for viability utilizing the Page Protest Model.

Use BrowserStack to run tests over different browsers and devices.

Automate your testing workflow utilizing ceaseless integration tools.

Enhance your career with Python, a driving dialect in web automation.

Sharpen your investigating aptitudes with SeleniumBase and progressed IDE strategies.

Udemy course :https://www.udemy.com/course/master-selenium-python-using-seleniumbase/?couponCode=FRPYSBASE

- - -

Gain a deep understanding of the robust business models thriving in today's digitally connected ecosystem and explore the key factors contributing to their success.

Acquire insights into the strategies leading to the swift growth of tech giants and prosperous startups, and learn actionable strategies for traditional businesses to emulate their success. Develop an appreciation for the operational intricacies inherent in digital, platform-based business models, and understand the crucial elements for their successful implementation.

Identify legacy businesses that have successfully undergone economic transformations, extracting valuable lessons from their evolution.

Learn the art of reconfiguring innovation portfolios to not only enhance profitability but also increase valuation multiples. Embrace effective strategies to reshape organizations, positioning them for the rapid capture of emerging growth opportunities.

Udemy course :https://www.udemy.com/course/business-model-innovation-for-brand-growth-module-1/?couponCode=96CE90757309337F0165

Module 3 :https://www.udemy.com/course/business-innovation-for-brand-growth-module-3/?couponCode=169B0CEBFAEFAB21030B

Module 4 :https://www.udemy.com/course/business-model-innovation-for-brand-growth-module-4/?couponCode=B9C47521849919563BF7

- - -